Txend Inc.

Client Overview

Thin Media is a digital marketing agency providing tailored marketing solutions for clients across industries. The agency focuses on building brand visibility, driving measurable growth, and executing data-driven strategies.

The Challenge

• Clients required end-to-end digital marketing support, from branding to lead generation.

• Needed to balance short-term campaign results with long-term brand building.

• Required scalable solutions that worked across different industries (SaaS, FMCG, Automotive, Tech).

My Role & Responsibilities

• Delivered comprehensive digital marketing solutions including:

  • White-label marketing campaigns for partner agencies.

  • Social Media Marketing (content calendars, campaigns, engagement).

  • SEO (keyword strategy, content optimization, link building).

  • Email Marketing & Automation (cold outreach, drip campaigns, retention workflows).

  • Branding (messaging, positioning, and creative alignment).

  • Growth Marketing & Paid Media (Google Ads, Meta Ads, LinkedIn Ads).

  • Performance Marketing (funnel analysis, KPI tracking, optimization).

• Collaborated closely with clients to align campaigns with business objectives.

Key Actions

• Provided seamless execution of campaigns under partner agency branding.

• Built scalable systems for multi-client delivery.

• Designed and executed full-funnel strategies across paid, owned, and earned channels.

• Optimized email workflows and ad creatives for better engagement.

• Implemented robust reporting dashboards to track ROI and campaign efficiency.

• Used insights to refine campaigns and allocate budgets effectively.

Results & Impact

• Generated a steady stream of qualified leads for clients through paid and organic channels.

• Improved email open rates by 67% and boosted conversion rates by 40% through optimized workflows.

• Delivered 47% ROI improvement across multi-channel campaigns.

• Strengthened client branding through consistent messaging and high-impact campaigns.

Takeaway

At Thin Media, I honed my expertise in 360° digital marketing, managing campaigns that combined creativity, data, and performance optimization. This experience deepened my ability to help businesses grow across multiple industries while delivering measurable results.