KrillPay

Client Overview

KrillPay is a fintech startup providing secure and seamless digital payment solutions. As a growing brand, KrillPay needed to strengthen its online presence, build trust among users, and establish itself as a credible player in the competitive fintech space.

The Challenge

• Lack of a structured social media presence to connect with fintech-savvy audiences.

• Inconsistent branding across digital channels, leading to low brand recognition.

• Limited audience engagement and minimal storytelling in content.

My Role & Responsibilities

• Designed a comprehensive social media strategy tailored for fintech audiences.

• Created branding guidelines to ensure consistency across platforms and campaigns.

• Built and managed content calendars with a mix of educational and promotional posts.

• Introduced storytelling-driven campaigns to humanize the brand and connect emotionally.

• Worked closely with internal teams to align marketing with updates and customer needs.

Key Actions

1. Crafted tone of voice and visual branding guidelines.

2. Standardized colors, fonts, and design elements for cross-channel consistency.

3. Curated platform-specific content for LinkedIn, Twitter, and Instagram.

4. Launched fintech-focused campaigns highlighting innovation, trust, and user benefits.

5. Built interactive posts, polls, and fintech insights to drive conversations.

6. Responded actively to comments and DMs to boost trust and visibility.

Results & Impact

• Increased social media engagement by 45% within 3 months.

• Boosted follower growth by 30%, establishing KrillPay as a recognizable fintech brand.

• Improved brand recall and trust through consistent messaging and design.

• Positioned KrillPay as a thought leader with value-driven fintech content.

Takeaway

By building a structured social media presence and strengthening branding, I helped KrillPay transform from a low-visibility fintech startup into a brand with authority, trust, and active engagement in its target market.