Claym.ai

Client Overview

Claym.ai is a SaaS company offering AI-powered customer engagement solutions. As a growing tech startup, Claym.ai wanted to leverage email marketing to nurture leads, increase product adoption, and improve customer retention.

The Challenge

• Email campaigns were irregular and lacked personalization, resulting in low engagement.

• No structured workflows for onboarding or nurturing potential customers.

• Limited analytics made it difficult to track campaign effectiveness.

My Role & Responsibilities

• Designed and executed a data-driven email marketing strategy focused on lead nurturing and retention.

• Built segmented workflows to deliver personalized communication across the buyer journey.

• Optimized email templates for higher open and click-through rates.

• Conducted A/B testing on subject lines, copy, and CTAs to refine performance.

• Set up reporting dashboards to track KPIs like open rate, CTR, and conversion.

Key Actions

1. Defined audience segments based on behavior and lifecycle stage.

2. Mapped customer journeys to create targeted workflows.

3. Designed automated onboarding emails to educate new users.

4. Deployed product updates, promotional offers, and thought-leadership newsletters.

5. Ran continuous A/B tests on subject lines and CTAs.

6. Improved deliverability and reduced bounce rates with list hygiene practices.

Results & Impact

• Achieved a 52% increase in email open rates within 3 months.

• Boosted click-through rate by 35% with personalized workflows.

• Reduced churn by 20% through targeted retention campaigns.

• Strengthened Claym.ai’s position as a customer-centric SaaS brand through consistent communication.

Takeaway

By creating structured, personalized, and data-driven email campaigns, I helped Claym.ai transform email from a basic communication channel into a powerful growth engine that nurtured leads, retained customers, and drove measurable business results.