Revenue Growth For An Automotive SaaS Platform

Background

An automotive software provider serving workshops, distributors, and manufacturers across Europe and the United States wanted to accelerate commercial growth while expanding into other new markets.

My Role

I led growth initiatives across digital acquisition, CRM, marketing automation, revenue analytics, and conversion optimization while collaborating closely with product and sales teams.

Challenges

• Long enterprise buying cycles

• Multiple buyer personas

• Low marketing attribution

• Limited visibility into pipeline performance

• Regional differences across European markets

Strategy

Growth initiatives focused on commercial efficiency rather than increasing traffic. Projects included:

• Built revenue attribution dashboards connecting CRM, marketing automation, and sales data

• Introduced account-based marketing campaigns for strategic accounts

• Automated lead routing and qualification

• Developed lifecycle automation to nurture enterprise opportunities

• Optimized demo booking experience

• Reduced friction throughout the sales funnel

• Built executive reporting around pipeline velocity and forecast accuracy

Results

• €3.1M influenced annual revenue

• 35% increase in Sales Qualified Leads

• 29% shorter sales cycle

• 41% improvement in marketing-to-sales conversion

• 27% increase in average opportunity value

• 22% lower customer acquisition cost

Key Learning

The biggest opportunities came from improving operational efficiency and sales alignment rather than increasing marketing spend.

Get In Touch

mnomann18@gmail.com